Social Report makes it seamless to append tracking data to the links you post. All you need to do is to identify which domains you want us to include UTM codes for -- i.e. you want to do this for your own domains, not for domains of other people's websites (learn more about UTM codes here).

With our URL tracking functionality, any time you publish we will automatically generate the relevant URL parameters, instead of requiring you to use a URL Builder to generate rich destination URLs each time. 

How to enable URL tracking:

  1. Go to Project Settings:

2. Go to URL Tracking and add your domain:

Domain - Social Report will only add UTM codes to the domain that you specify here. Note that this is the only required field, we recommend the other fields left empty since we will auto generate it for you.

  • Note that if you enter yourdomain.com, it will match all subdomains. If you want to tag www.yourdomain.com and nothing else - you should enter the domain as www.yourdomain.com

Campaign Name (utm_campaign) - will default to the name of the content group (learn more about content groups).

Campaign Source (utm_source) - will default to the name of your social profile (i.e. 'twitter', 'facebook').

Campaign Medium (utm_medium) - defaults to 'social'

URL Tracking Report in Social Report

Important: You can only access this if you have Google Analytics connected to the project.

Once you start URL tracking in Social Report, you can get a detailed report on which posts and which profiles are delivering you the most traffic to your website. 

Go to Publishing > Content Performance > URL Tracking:

You can even drill down further by clicking on specific posts and figuring out how many sessions (page visits) each post delivered:

Exporting the Report

To generate the URL tracking report into a PDF format, go to Reports > Export > PDF Report > Select Report: Publication Performance > Select report options: URL Tracking. Note that all items are ticked by default, simply untick the ones you want excluded in the report.

Conclusion

Setting up URL Tracking is super simple and important to be able to connect your social efforts with performance and impact they have on your web presence. This will help you better understand what drives traffic to your website and what keeps users on it. This will also help you separate your paid activity from your organic work.

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