Engagement is active participation of your members (i.e. friends, followers). From clicks on your links and commenting, to re-tweeting your posts and viewings of your videos. We measure engagement on a scale of 1-10.

Example. Say on a particular day you had (refer to the matrix below):

  • 2 likes on your facebook page = 2 * 7 = 14
  • 5 mention on Twitter = 5 * 8 = 40
  • 3 checkins on Foursquare = 3 * 7 = 21
  • Overall Engagement Points = 14 + 40 + 21 = 75
  • Daily Average = (14 + 40 + 21) <divided by> (10 is total number of events) = 7.5

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