Projects are the very first thing you create in your Social Report account. They represent a unique brand or business location. You may have already created a bunch, but what are projects, really?

In this article, we'll break down how projects work best for:

  • Small Business Owners
  • Online Brands
  • Multi Location Businesses
  • Agencies

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Small Businesses

As a small business, you might have a single business location. You'd want to create a project to represent your location. 

If you're also monitoring and tracking competitors, you'll want to create a separate project for each competitor.

This is what projects for Small Businesses might look like:

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Online Brands

Online brands typically don't have a physical location. For this reason, you'd generally have one profile from each network to represent your brand.

In this case, a project would be created to represent your entire brand. If you're also monitoring and tracking competitors, you'll want to create a separate project for each competitor.

This is what projects for an Online Brand might look like:

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Multi Location Business

Multi Location Businesses may choose to have separate social media profiles for each of their locations.
In this case, you'll want to make sure you create a separate project for each business location. If you're also monitoring and tracking competitors, you'll want to create a separate project for each competitor.

This is what projects for a Multi Location Business might look like:

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Agencies

Managing social media on behalf of your clients means you are managing other brands.

You may be managing social media for single location clients or multi location clients. Projects, for agencies, should be created to represent each client's business location.

Keep in mind that if you're also tracking competitors for some or all of your clients, you'll want to create a separate project for each competitor brand.

This is what projects for an Agency might look like:

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