Keeping your social media profiles updated, fresh and engaging is no easy task. You are probably constantly thinking and looking for content ideas that would be interesting to your users.
Does it bother you that once you do share this content and user interacts with it - clicks on the link to read that article - you lose the user?
The user is gone off reading an article on another site. So much effort has been put into finding content that interests you users but once you post it - you loose that user to read and learn more about the topic from the author of the content you shared.
Seems like a waste....
Attach a call-to-action to every link you share
Well, we have some good news - with link frames, you can continue to be a presence even after your users clicks on the link and leaves your social profile.
The idea of the link frame is simple. It is a frame with a fixed header and shared link content displaying right under it. Take a look at this tweet:
Now, click on the link inside of this tweet. You will be taken to the article but notice the header. It is completely custom!
We shared this article with our followers, our followers clicked on the link but we continue to be a presence - our followers are still aware of our brand and are still able to click on our action button.
Pretty cool, heh?
Design Link Frames
To design a link frame, go to Publishing then Link Frames:
Click Create New and then you'll see this screen:
Logo - you can either upload a logo or use an image URL
Background color - you can use hex color code for the frame background
Button text - text for the call-to-action button
Button style - change the button color
Link - landing page the users go to when they click on the button
Frame position - choose whether you want the link frame to appear at the top of the page, bottom of the page, or both
Custom script - add remarketing tags or tracking codes
When scheduling posts, simply click on Advanced Options and the link frame you created will be available for you to choose when sharing content from 3rd party websites.
We've also put together this video which will show you exactly how to get this setup.